I recently had the opportunity to attend the Intel Developers Forum 2010 in San Francisco. A Meego Developers Conference was also held on one of the days along with the Intel AppUp Elements forum.
MeeGo is a linux based open source OS targeted for the mobile and netbook devices. AppUp is the app store / eco system to enable developers and users to maximize the potential of apps built on MeeGo.
In a forum that is pitching the OS or platform of the company that is organizing the event, you are bound to hear a lot of stuff that is intended to promote the platform but it is through doing a bit of research on your own that you realize the potential of a new platform and if it is the right time for you to jump on it.